With more than $400 million in sales, the Coty-owned company has been valuated at $1 billion. Its secret to success? Virtual beauty parties that sell personalized products paired with a variety of customized boosters.
In cosmetics, Huda Beauty experienced the Top 10’s only EMV increase as a result of influencer content creation around it Matte & Metal Melted Shadows. In skin care, Farmacy entered the Top 10 for the ﬁrst time since October 2018. And, in hair, Tresemmé entered the Top 10 for the ﬁrst time since September 2018 and experienced the highest EMV growth, within the Top 10.
This roundup focuses on the latest beauty industry technology innovations, including Il Makiage’s digital shade matching platform, CHI’s high-tech hair color solution app and YouCam’s new AI and AR programs for retailers.
In this special report, Social Standards, a consumer/demographic analytics platform, analyzed influencer groups to identify the top ones whose audiences overindex with niche cosmetics brands such as Colourpop, Fenty Beauty and Glossier. These audiences are a clear target for niche brands looking to invest in influencer marketing.
Influenster analyzed over 5 million organic beauty reviews from Boomers, Gen Z, Millennials and Gen X over the last 12 months in order to identify how each generation talks about skin care, hair care and color cosmetics, and which brands are popular among each.
Erno Laszlo is aiming to modernize its 92-year-old heritage skin care brand by launching several new initiatives aimed at attracting new consumers. Here, CEW Beauty Insider spoke to Kristy Watson, the brand’s Chief Marketing Officer, about Erno Laszlo’s retail growth plans, digital transformation strategy and how the brand is resonating in China.
In this quarterly report from Tribe Dynamics, the company ranks the top beauty brands in earned media performance across major international markets including the U.S., Canada, U.K, France, Japan, Spain and Italy.
Cosmetic Executive Women, Inc. (CEW) is a nonprofit, professional organization with more than 10,000+ members globally, both men and women, from over 3,300 companies in the beauty and retail industries.
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