NPD: Gender Fluidity in Makeup

NPD’s weekly U.S. prestige beauty data shows that a setting powder product saw a +40% in unit sales following a sponsored IG post by a male influencer.

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Beauty Scene: IT Cosmetics; Milk Makeup; R+Co

This week’s Beauty Scene focuses on newness from IT Cosmetics, Milk Makeup and R+Co. From a new skin care and makeup range inspiring confidence in women of all ages, to a cannabis seed extract-infused primer, to a first foray into fragrance, makeup and temporary hair color from a hair care empire, here’s what you need to know.

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Beauty Scene: Nest; Biossance; Scentbird

This week’s launches included Biossance’s squalane-infused Tea Tree Collection, Nest’s first retail store and Scentbird’s new line of liquid lipsticks and makeup subscription service. Here’s what’s on the Beauty Scene from three important brands.

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