How Does NPD Define Naturals?

When it comes to naturals, there is disagreement within the industry, which leads to consumer confusion says Larissa Jensen, Executive Director, Beauty Industry Analyst at The NPD Group. Here, Larissa discusses the three areas NPD uses to define natural brands.

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Naturals’ Big Formulation Challenge

Lev Glazman, Co-President & Director of Product Development, Fresh, explains the nuances of formulating products for the naturals market including shelf stability, efficacy and validating ingredients.

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Q4 Launches

Tara Simon, Ulta Beauty, discusses the retailer’s new branding that fully rolls out in Q4. Danyelle Boilard-Paul of Groupe Clarins talks pop-up success; Lynn Emmolo of Rodan + Fields and Vasiliki Petrou of Unilever Prestige talk Holiday launches; Tiffany Masterson of Drunk Elephant shares what’s more important than product.

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How The Detox Market Engages Consumers In Store

CEW’s VP of Content, Andrea Nagel, spoke with Elena Severin, Director of Brand Partnerships at The Detox Market to learn about how they create experiences for shoppers with events and sampling opportunities.

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Clean Beauty and Wellness Trends

CEW’s VP of Content spoke with Elena Severin, Director of Brand Partnerships at The Detox Market to learn about key trends in the natural beauty market including DIY, exotic ingredients and the integration of wellness into the beauty space.

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