February 08, 2017
Nance Hastings shares advice for the next generation of marketers
Nance Hastings looks to fashion and art as inspiration for her work in
the luxe beauty world—and to CEW Beauty Insider for the latest news in beauty.
Vice President, General Manager, Ultra Prestige Fragrance Portfolio North
America, Tom Ford Beauty at The Estée Lauder Cos., Nance has some
sound advice for the next generation of marketers, as well as how she
encourages her team to think out-of-the box. Below, see what she has to say about
her career trajectory.
CEW Beauty Insider: Who has been a valuable
mentor to you and what has been their most valuable advice?
Thia Breen, who has shared two of
the most valuable pieces of wisdom. The first is to surround yourself with
talented individuals. The second is to demonstrate accountability for all
aspects of your business.
BI: In heading up a luxe
brand, where do you seek inspiration from outside of the beauty world?
Definitely fashion and
art—both worlds change rapidly like beauty.
BI: How do you encourage your
team to think outside the box and generate creativity?
I encourage my team to take
risks and test new ideas. In order for most people to feel comfortable
taking risks, you have to create a safe environment. When an idea is
successful, I give credit and if it isn't, I ask what was the lesson
learned and what can be done differently next time.
BI: What is your relationship
with CEW; do you recall your main motivation for joining?
Many of the women
that I admired and respected were CEW members. I wanted to
emulate them by joining CEW. I also wanted to learn more about the
cosmetics industry and CEW filled that need.
BI: How has being a member
helped your career?
CEW has helped make me a
smarter, better informed executive. For example, the online articles
that CEW publishes on Beauty Insider
, provide insights that I can’t get
BI: What three pieces of advice would you
give to new marketers in the beauty industry?
I would say to first learn as much as you can about digital marketing—all
aspects—digital, social, etc. Secondly, I would say to not get too comfortable
with what you know—technology keeps evolving and you need to evolve with it. Then I would say to always do a postmortem after a campaign—what worked
well, what didn’t, what would you change for next time.
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