It Makes Scents (Women's Scent Prestige)

Michael Kors

24k Brilliant Gold Eau de Parfum

The Estée Lauder Companies Inc.
2016 Finalist

Fragrance Supplier: Firmenich

24k Brilliant Gold was launched with a digital campaign driving social media engagement with #FlashYourGold. Capitalizing on the brand’s ethos of golden glam, a video series on "Michael’s Golden Rules for Going Out" featured three top influencers on YouTube and the NYFW launch celebration garnered 87% of that day’s Facebook NYFW SOV and 220M+ impressions.

Michael Kors 24k Brilliant Gold is available in the fine fragrance area at most department stores, Michael Kors stores and MichaelKors.com.

As part of the Gold Fragrance Collection, Michael Kors 24k Brilliant Gold is a feminine and seductive scent embodying the luxe glamour of the brand.