Most Buzzed About Mass

L'Oréal Paris

Advanced Suncare Quick Dry Sheer Finish Spray SPF 50+

2015 Winner

In partnership with the Melanoma Research Alliance, L’Oreal Paris created a national CTA to help end melanoma. “It’s That Worth It” encouraged people to use crowd-sourcing tool, Thunderclap, & lend their social reach to the cause. L’Oreal Paris donated $1 to MRA for each sign-up. Campaign results: 3K Thunderclap sign-ups & 7.2MM in social reach.

Mass, drug and food retailers nationwide. Launched January 2014.

This broad-spectrum sunscreen provides protection, as well as antioxidants like vitamin E and grapeseed oil in a quick-dry spray formula.