Dark and Lovely
Au Naturale Moisture L.O.C. Lock It In Sealing Cream
For pre-buzz, product was sent to a select group of influencers to try and share their thoughts through their social media channels; including YouTube videos and Instagram posts. In addition, for the launch, Dark and Lovely held a seven-day giveaway with influencer @MoKnowsHair on Instagram which provided a large amount of consumer engagement.
Mass drug and beauty supply stores nationwide.
Inspired by the “C” for cream in the LOC Method. This cream seals the hair for long-lasting moisture that won’t dry out.