#ICYMI - In Case You Missed It (Most Buzzed About Mass)

John Frieda Hair Care

Beach Blonde® Sea Waves™ Sea Salt Spray

2016 Finalist

Brand partnered with Lauren Conrad for an integrated program to announce the return of Beach Blonde including how-to video series, blog posts, social media campaign, events, etc. Key results: >520 MM press impressions; >325K video views; content engagement exceeded benchmarks; increase in sales at retail accounts increased displays and door counts.

Food, drug and mass retailers nationwide.

Creates or enhances natural waves, and increases grip and texture for a ropey, ripple effect that is fit for sexy beachy style, all year round.