John Frieda Hair Care
Beach Blonde® Sea Waves™ Sea Salt Spray
Brand partnered with Lauren Conrad for an integrated program to announce the return of Beach Blonde including how-to video series, blog posts, social media campaign, events, etc. Key results: >520 MM press impressions; >325K video views; content engagement exceeded benchmarks; increase in sales at retail accounts increased displays and door counts.
Food, drug and mass retailers nationwide.
Creates or enhances natural waves, and increases grip and texture for a ropey, ripple effect that is fit for sexy beachy style, all year round.