Women's Scent Prestige

Gucci

Bloom

Coty, Inc.
2018 Winner

Fragrance Supplier: Firmenich

Rangoon creeper, used in perfume making for the first time, is a vine from South India that changes color from white, to pink, to red when it blooms.

Vintage powder pink shades the lacquered bottle with the Gucci label ribbed and framed in black. The outer carton is covered in the house print, Herbarium.

Gucci Bloom launched as a limited, exclusive pre-sale with Saks and Gucci.com, followed by a national launch with most retailers in August 2017.

The first Gucci fragrance developed wholly under Alessandro Michele’s creative vision, a powdery floral with notes of tuberose, jasmine, and Rangoon creeper.