We did a deep dive into the ingredients in many of the most popular beauty products and did not like what we found. But we also knew these products were popular because they seemed to be effective. Could it be possible to look your best without feeling dirty? “We should treat our hair the same way we treat our skin; by nurturing it with ingredients that detoxify, hydrate, and protect.”Our texture-specific products offer something for everyone – from repair, to volume, to curl care. We’ll never give you anything you don’t need. Briogeo’s simplified two, three or four step regimens take the guesswork out of mixing and matching products to find a custom routine to volumize, repair, defrizz or nurture.