Indie Brand

Briogeo Hair Care

Briogeo Hair Care

2020 Finalist

Nancy Twine, is no newcomer to the beauty-sphere – in fact, she made her first foray into the world of natural product formulation at the ripe age of five. During childhood visits to West Virginia, Nancy would assume the role of sous chef to her grandmother, the town's resident beauty guru, in making her coveted homemade hair care. A refreshing deviation from a market saturated with products backed by big-name celebrity stylists and deep-pocketed corporations, Briogeo takes it back to basics, offering a high-performance, hair care collection that is naturally based, yet performance driven to provide visible results.

Array of squeeze bottles with flip and push caps etc.

Sephora

We did a deep dive into the ingredients in many of the most popular beauty products and did not like what we found. But we also knew these products were popular because they seemed to be effective. Could it be possible to look your best without feeling dirty? “We should treat our hair the same way we treat our skin; by nurturing it with ingredients that detoxify, hydrate, and protect.”Our texture-specific products offer something for everyone – from repair, to volume, to curl care. We’ll never give you anything you don’t need. Briogeo’s simplified two, three or four step regimens take the guesswork out of mixing and matching products to find a custom routine to volumize, repair, defrizz or nurture.