Too Faced Cosmetics
Cat Eyes Ferociously Feminine Eye Shadow & Liner Collection
Six global beauty influencers created exclusive looks to promote versatility of palette. Looks were compiled into a book, promoted with hashtag #TFCatEyes across social channels with giveaways, gifted with palette to 1.5K influencers, used as GWP on Sephora.com & more. 2.3K+ hashtag posts to date & aided in CEW ranking as a top social brand.
Global distribution at TooFaced.com, Sephora, Sephora.com and Macy's. Launched June 2014.
This purrrfect palette features nine new shades in matte, shimmer and glitter textures, three that can be worn wet or dry. It’s the cat’s meow.