Nexxus New York Salon Care
Color Assure Pre-wash Primer
Unilever Personal Care NA
The strategy for the Color Assure Pre-wash Primer capitalized on a woman’s ‘just colored’ moment by placing banner ads next to relevant articles featuring celebrity hair color-change moments. Nexxus executed a program targeting women in salons through mobile banner ads. Resulting in 35+ celebrity color changes to date with the help of the Primer.
Available at mass retailers, select drugstores and supermarkets nationwide.
Nexxus’ first ever pre-treatment that works to shield hair in the shower; helps to repel water; locks in color for luminous definition and retention.