Anastasia Beverly Hills
The contour palette was created with the professional makeup artist in mind. This item was missing from the market and pro artists kick started the process by requesting it online, leading to an exclusive Sephora.com launch—selling out 10,000 units in 1.5 hours. The brand has launched 27 refill shades due to consumer demand.
Launched on the brand’s website in Jan. 2014 and sold out in 1 week. In April, launched exclusively on Sephora.com and sold 10,000 units in 1.5 hours.
Sleek palette contains six blendable formulas to sculpt and define features—three for highlighting and three for contouring. Removable and refillable.