#ICYMI - In Case You Missed It (Most Buzzed About Prestige)

Kiehl's Since 1851

Daily Reviving Concentrate

2016 Finalist

Kiehl’s developed a comprehensive 360-degree strategy—Pre-buzz: Facebook and IG teasers, Twitter-lead generation. Recruitment: name collection with a result of 17,943 names. Digital PR: partnered with influencer, GaryPepperGirl, to generate emails, awareness and follower acquisition for DRC across GPG and Kiehl’s platforms. Social: 5.7M reach.

Freestanding stores, department stores and e-commerce.

Lightweight blend of essential and botanical oils which help support skin’s natural defense system and combat skin fatigue for an energized, radiant look.