Deep Moisture Nourishing Body Wash with Nutrium Moisture
Unilever Personal Care NA
Dove launched the One Shower Challenge at the 2014 Emmys to encourage women to try new Dove Body Wash for softer, smoother skin after just one shower. On Emmys night alone, 24.2MM impressions were earned for #OneShowerChallenge, and within the first 48 hours, there were 347,000 One Shower Challenge website visits and 115,000 Challenge participants.
The new body wash is available at food, drug, mass, value, club and online retailers. Launched September 2014.
New Dove Body Wash provides softer, smoother skin after just one shower, delivering both mild cleansing and rich lather.