Dying For Color (Hair Coloring Product)

L'Oréal Paris

Excellence Age Perfect Hair Color

2016 Finalist

Haircolor technology specifically developed for the color and texture of mature gray hair and contains an exclusive color brush for application.

Drugstores

This hair color is the brand’s first addressing women 55+. Contains eight flattering shades, full of natural highs and lows for a layered, tonal effect.