Hair Coloring Product

L'Oréal Paris

Féria Wild Ombré

2014 Finalist

L’Oréal Paris’ innovation uses a 3-part lightening system plus patented Expert Brush that work together to achieve a modern new take on highlights.

The system contains a Lightening Powder, a Lightening Crème and a Crème Developer that is packaged in a kit.

Available at and chain drug, food and mass market retailers.

This is the first time the ombré look will be achievable through at-home coloring.