Indie Brand Beauty Award

First Aid Beauty

First Aid Beauty

2014 Finalist

FAB was created to elevate drugstore classics with more advanced, luxurious formulas that are allergy-tested & safe for even the most sensitive skin.

FAB’s packaging is buoyed by a life preserver to highlight the brand’s “rescue” spirit, clearly and simply stating what the products do.

FAB launched on sephora.com in Fall 2009, Sephora stores in early 2010 and is now available through FirstAidBeauty.com, QVC & select beauty retailers.

First Aid Beauty (FAB) provides must-have, efficacious skincare; everyday essentials & products that give intense therapy for serious skin problems.