Eye Product Mass

COVERGIRL

Full Lash Bloom by Lashblast Mascara

Procter & Gamble
2015 Finalist

New petal-shaped brush, combined with soft-set formula containing natural beeswax, provides buildable volume for full, flexible, bouncy lashes.

Molded brush has short and long bristles that align, comb and coat lashes for full separated volume from root to tip.

Full Lash Bloom by Lashblast Mascara will be available at mass market, drugstore, food and e-commerce retailers nationwide beginning December 2014.

Delivers soft and full lashes without the stiffness, flaking or smudging you can get from other volumizing mascaras; the perfect no-fuss daytime look.