Indie Skincare

Glossier Inc.

Futuredew

2020 Finalist

You know that dewy sheen you get after you put on all your serums and moisturizers? The one that looks so good but evaporates as soon as you leave the bathroom? We created Futuredew to bottle that effect and make it last. This first-of-its-kind oil-serum hybrid is packed with nourishing oils (Jojoba, Grape Seed, Evening Primrose, Rosehip), and brightening and hydrating plant-based extracts (Evodia Rutaecarpa Extract, Sugarcane Squalane) that deliver an instant and lasting glow. The lightweight formula is designed to be used as the final step in your skincare routine. With the moisturizing, brightening benefits of skincare, and the light-reflecting, soft-focus finish you usually get from makeup, Futuredew is your skin, but glowier.

Futuredew launched in October 2019 on Glossier.com and in Glossier's retail locations.

Founded in 2014, Glossier is digital-first beauty company with a mission to give voice through beauty. We create products—skincare, makeup, fragrance, and body—that are intuitive, effective, easy-to-use, and that embody our “Skin First, Makeup Second” philosophy. With Futuredew, we’ve bottled up the gleamy, radiant aesthetic that has become synonymous with Glossier and created a new kind of “long-wear skincare” that delivers instant glow that lasts, and benefits over time.