Iconic Beauty Award - Mass


Gentle Skin Cleanser

2018 Finalist

Designed for use with or without water, it cleanses without stripping skin of its natural protective oils to leave skin soft, smooth and healthy.

Housed in a large bottle with an easy-to-use pump, the silhouette of this iconic cleanser alone has consumer recognition globally.

In its early years, this product was only available from select pharmacists. Now it is available at mass retailers and drugstores nationwide.

Introduced 70 years ago, this mild, soap-free cleanser is as gentle as it gets. This bestseller softens as it cleans and works for all skin types.