Indie Brand

Glow Recipe

Glow Recipe

2020 Finalist

Glow Recipe is a naturally potent skincare line that delivers unexpected, sensorial textures to feed your skin the ingredients it needs when it needs it. Glow Recipe is clean, cruelty-free, and free of parabens, sulfates, and phthalates. The brand’s debut product, the Watermelon Glow Sleeping Mask, was the first overnight treatment to bring watermelon to the forefront of the beauty industry by combining hydration and gentle exfoliation with AHA into one product. At launch, it sold out over seven times and generated a waitlist in the thousands. To date, one Watermelon Glow Sleeping Mask is sold every three minutes. Glow Recipe’s recent Avocado Melt Retinol Eye Sleeping Mask was the #1 eye cream at Sephora at launch.

Glow Recipe shelfie-worthy jars are designed to be upcycled and repurposed after the product is finished. Jars are made with 20% recycled glass while being 100% recyclable. Cartons are made with a blend of PEFC-certified recycled paper, and is free of acids and heavy metals. Glow Recipe uses recyclable glass except for when it’s a safety concern or the product needs to be more portable. Each product’s design packaging is inspired by the fruit it harnesses or the origin story behind it., Sephora stores and online.

Founded by beauty industry veterans, Sarah Lee and Christine Chang, Glow Recipe creates clean, fruit-powered, unapologetically fun skincare to feed your skin the ingredients it needs, when it needs it. Glow Recipe’s mission is to empower customers and change the conversation around self-care with approachable, efficacious, sensorial products and skincare education. Every product is an easy-to-use hybrid powered by antioxidant-rich fruits and proven actives, for that lit-from-within glow. Glow Recipe’s Instagram recently reached over half a million followers and has an extremely engaged community of ‘Glow Gang’ members that make it one of the fastest-growing social media followings within the indie beauty community*

*Source: Stylophane