Hair Style/Hair Care

Pantene

Gold Series Hydrating Butter Crème

2018 Finalist

Co-created by African American scientists, stylists and dermatologists, this crème improves moisture, strength, elasticity, smoothness and shine.

Easy access to a creamy, argan oil-infused formula that melts into relaxed/naturally curly hair, providing moisture, shine and softness to tame frizz.

Available nationwide at drugstores, food stores and mass merchandisers as of January 2017.

Controls moisture for relaxed/natural hair for up to 72 hours, defends against damage, reduces the combing force on wet/dry hair and leaves it smooth.