Beauty Tech Award

P&G Beauty


2019 Finalist

There are too many hair products and not enough time to try them all! So P&G’s hair experts developed an app with proprietary coding to help consumers learn about their hair, connect with friends and influencers, and easily select the right products based on factors for their hair and lifestyles! Introducing HairCode—the future of frustration-free hair. (will become at launch in October 2018).

A unique tool for P&G’s hair brands to personify hair types, educate consumers, identify product solutions, and make relevant influencer connections.