Indie Hair

Virtue Labs

Healing Oil

2020 Finalist

Initially launched direct to consumer on VirtueLabs.com, with additional salon and retail distribution to come.

Virtue® Healing Oil is a lightweight serum infused with our patented Alpha Keratin 60ku® protein plus three super oils and added active vitamins. The unique shake-to-activate formula delivers a fresh dose of healing Alpha Keratin 60ku with each pump, and provides a high shine, incredibly-hydrated, healthy finish to dry, damaged hair. Ultra-lightweight and never greasy, it is formulated with Kalahari Melon Seed Oil and a natural form of Vitamin E, Tocopherol, each working to protect hair from the damaging effects of environmental aggressors, plus Tahitian Gardenia Flower Extract, a sacred and age-old Western Polynesian remedy used to nurture dry, brittle, and damaged hair.