COVERGIRL

Finely milled natural mica creates a smooth application, fine-pigment dispersion delivers beautiful color payout, and moisturizing waxes nourish lips.

Soft, bone-colored packaging with black letters developed together with COVERGIRL, inspired by Katy’s love of Tumblr and her trips to modern museums.

mass-market, drugstore, food and e-commerce retailers nationwide

A demi-matte lipstick that is highly pigmented, moisturizing, and delivers a velvety-smooth finish.