IT Cosmetics

Lash Blowout Salon Volume Lift Mascara, IT Cosmetics’ first-ever mascara developed in partnership with Drybar, brings the benefits of a top hair salon blowout to your lashes! Its hair-loving formula, infused with biotin and transparent polymers, coats lashes with saturated black pigment and lengthens them for eye-awakening results.It’s time to discover all-day hair salon volume—for your lashes!

Inspired by the technology used to create barrel brushes, this mascara’s specially designed wand features microspheres to gently catch all of your lashes for effortless root-to-tip application.

itcosmetics.com, ULTA Beauty, Sephora, Macy’s, and QVC.

Lash Blowout—the first-ever mascara developed in partnership with Drybar—brings the benefits of a top hair salon blowout to your eyelashes! Inspired by the technology used to create barrel hair brushes, this mascara’s specially designed wand features microspheres to gently catch all of your lashes and deliver beautiful separation, instant lift and structured volume. The biotin-infused formula contains transparent polymers that intensify the saturation of super black pigment, creating a bold lash look. You won’t see any clumps or flakes—just blowout lift, blowout volume and blowout drama that lasts!