M•A•C Cosmetics

Lip Pencil

The Estée Lauder Companies Inc.
2021 Winner

This cult-favorite has been in everyone’s handbag since the brand skyrocketed to popularity in the ‘90s. Its creamy formula and staying power make it a go-to for makeup artists and consumers alike. TikTok’s obsession with plump lips, and Gen Z’s recent acquaintance with Jennifer Aniston’s “Friends” character, Rachel Greene, led to 335K views of an interview featuring the show’s makeup artist talking about how Rachel wore the iconic M•A•C Lip Pencil in Spice.