(H)appy Beauty (Best Beauty App)

L'Oréal Paris

Makeup Genius

2016 Winner

In the U.S. we’ve achieved 2MM downloads, and close to 15MM worldwide. Makeup Genius allows women to try products on before they buy at shelf, at home and on the go.

Makeup Genius is available on Apple iOS and Android.

Makeup Genius is the first mobile makeup tester in 3D. Launched 2014.