Inspired by a vintage Gucci fragrance bottle, Gucci Mémoire d’une Odeur debuts as the brand’s first genderless fragrance and trailblazes a new olfactive family: Mineral Aromatic. The scent itself is modeled after a memory and is intentionally unplaceable, yet familiar. Singer, songwriter and actor Harry Styles leads the cast of the campaign family, which includes an eclectic and universal mix of talents and models. Roman chamomile opens the fragrance with a sweet caress that then joins Indian coral jasmine nature print®, a note exclusive to Gucci. A blend of musks, cedarwood, and sandalwood brings an intoxicating down to this fragrance.