Unisex Fragrance

Gucci Fragrances

Mémoire d’une Odeur

Coty, Inc.
2020 Finalist

Fragrance Supplier: Firmenich

Gucci Mémoire d’une Odeur is an elixir that transcends gender by its individuality. Disrupting the traditional olfactive families that classifies fragrances, Gucci Mémoire d’une Odeur establishes a new modern fragrance category, Mineral, which is a mix of scents and emotions: airy, musky, transparent and authentic. Mineral was classically used to describe facets of some fragrances, and combined with Aromatic, it becomes the center of Gucci Memoire d’une Odeur. ”The musky mineral accord is the keystone of the fragrance: it links all the other olfactive elements together with pure softness,” Alberto Morillas.

Packaged in a green box decorated with stars reminiscent of Italian church frescos from the Middle Ages and Renaissance, Mémoire d’une Odeur is boundless in its interpretations.

National Distribution with all major retailers example Saks, Sephora, Macy’s, Bloomingdales, Ulta etc.

Inspired by a vintage Gucci fragrance bottle, Gucci Mémoire d’une Odeur debuts as the brand’s first genderless fragrance and trailblazes a new olfactive family: Mineral Aromatic. The scent itself is modeled after a memory and is intentionally unplaceable, yet familiar. Singer, songwriter and actor Harry Styles leads the cast of the campaign family, which includes an eclectic and universal mix of talents and models. Roman chamomile opens the fragrance with a sweet caress that then joins Indian coral jasmine nature print®, a note exclusive to Gucci. A blend of musks, cedarwood, and sandalwood brings an intoxicating down to this fragrance.