Men Sensitive Cooling Post Shave Balm
The innovation is the cooling agent used to reduce itchiness—leaves skin with a cooling sensation after shaving without the use of drying alcohol.
Packaged in a 3.3 fl. oz. bottle and box.
Launched in January 2015; available at all food, drug and mass merchandisers nationwide and select online retailers.
The product is formulated with chamomile, vitamin E, seaweed extract and no drying alcohol, to leave skin hydrated, smooth and with a cooling sensation.