Indie Makeup

Huda Beauty

Mercury Retrograde

2020 Winner

Beginning in 2018, Huda and team were hard at work trying to find the right colors and textures that would bring Huda’s vision of a palette inspired by Crystal AB to life. Crystal AB, also known as Crystal Aurora Borealis, is a clear crystal with an iridescent coating that reflects striking pink, purple and blue hues when moved in contact with the light. Mesmerized with the dimension and color variety of Crystal AB, Huda became obsessed with creating a palette that would give our eyes the same multi-colored, iridescent effect which posed an exciting new challenge for the team. From the sleek, acrylic, pastel-colored packaging to the incredible shades this 18-well palette is truly eye-catching.