#ICYMI - In Case You Missed It (Most Buzzed About Prestige)

Urban Decay

Naked Smoky

2016 Winner

Naked Smoky launched on social media a month out from its on-sale date, via a program including teaser imagery and an Instagram-hosted scavenger hunt to drive buzz, and #NakedSmoky received over 34k posts on Instagram alone. These efforts directly led to the palette selling out within 17 hours of being on sale at urbandecay.com.

UrbanDecay.com, followed by Sephora, Ulta and Macy's (in-store and online).

A palette with 12 smoky neutral eye shades, a double-ended brush and a detailed lookbook with four chic looks.