Kiehl's Since 1851
Oil Eliminator 24-hour Anti-shine Moisturizer for Men
To highlight the origins of Oil Eliminator's oil-absorbing Aerolite, Kiehl's sent its breakthrough moisturizer on its own journey to space. The footage became a film which was shared on all social channels. Consumer engagement program #spaceface helped drive buzz. The product garnered 80 million impressions, at $0 media investment.
Product launched globally and is distributed in Kiehl's free-standing stores and select department stores. Launch: June 2014.
A super-absorbent, ultra-light moisturizer which utilizes space technology to visibly reduce the appearance of pores and shine for 24 hours.