Hair Coloring Product



L'Oréal USA
2014 Finalist

First of its kind at mass, it replaces a portion of the water with an exclusive 60% oil-blend. Offers an odorless alkaline agent (MEA). No ammonia.

Available in 30 shades by January 2014. Offers components that make it easy for drip-free application.

Mass retailers nationwide.

Oil powered, permanent, at-home hair color that visibly improves and restores hair with pure, vivid, long lasting cover. Offers 100% gray coverage.