Original Skin Renewal Serum
The brand partnered with 25-year old illustrator, Bee Stanton, who depicts the quarter-life campaign with individually drawn whimsical typography and drawings. A user-generated digital app is available with interactive elements, encouraging users to upload photos and personalize them with Bee’s original illustrations.
Origins Stores, Origins.com, Macy’s and Sephora.
Original Skin Renewal Serum specifically targets quarter-life skin concerns: rough texture, enlarged pores, stressed skin, flaws and dullness.