Indie Brand

OUAI Haircare

OUAI Haircare

2019 Finalist

The OUAI Smart Technology Complex targets damaged hair to repair the hair cuticle, replenish moisture, and protect against environmental stressors.

Simple, chic, modern, clean, and intuitive.

TheOUAI.com, Sephora, and Sephora.com. Brand launched in 2016.

Life’s hard, looking good should be easy. Created by celebrity stylist Jen Atkin, OUAI simplifies your routine and brings out hair’s natural beauty.