New Game In Town (Indie Brand Beauty Award)

OUAI Haircare

Ouai Haircare

2017 Finalist

Ouai Smart Technology Complex: amino acid blend, tamarind seed extract, smart keratin, ama oil, hibiscus extract and jasmine extract.

TheOUAI.com and Sephora.

Ouai was started by celebrity hairstylist Jen Atkin to create a “breath of fresh hair”—with MD-formulated products and Instagram-worthy packaging. Launched in February 2016.