Phase 1 Set
Three weeks prior to launch, Glossier debuted on Instagram, crafting the brand narrative and telling its journey from conception to birth. In this period, the company gained a cult following of more than 13K highly-engaged followers. This engagement was amplified by influencer seeding and activation on Instagram.
Glossier exclusively launched on our direct channel, Glossier.com
Glossier is redefining “foundation.” Our Phase 1 skin products offer immediately visible results to position skincare as makeup.