Quench Absolute Supreme Crème Serum
Dove created a curl acceptance conversation and fastest growing viewership campaign in Dove history to support the Quench Absolute Supreme Crème Serum. The #LoveYourCurls film launch garnered 28MM+ views, 4.8K+ placements & 2.3B+ impressions. Dove partnered with Taiye Selasi to create a free e-book, downloaded 100K+ times. The book launch garnered 9.4K+ placements & 1.3B+ impressions. Overall, the campaign secured 3.6B+ impressions.
The Dove Quench Absolute product line is available in food, drug and mass retailers nationwide.
Dove Hair launched the Love Your Curls campaign alongside the nourishing Quench Absolute Supreme Crème Serum for curls.