Mission Based Brand

Amazon Beauty Inc.


2020 Winner

Rahua initially launched to select New York salons in 2008 with our Rahua Elixir, Classic Shampoo and Conditioner. In 2010, we launched with our first retail partner at Henri Bendel. Distribution continued in 2010 with salons nationwide and then expanded internationally to Liberty of London, Harrods and Le bon Marché. Our expansion continued from there and is now sold nationally in Barneys New York, Sephora.com, SpaceNK, Dermstore, The Detox Market, Follain, Bluemercury, Inc. Globally Rahua is sold in Holt Refrew, Cult Beauty, Oh My Cream, Joyce Beauty and its own website, rahua.com.

Rahua, founded by stylist and Ecoagent Fabian Lliguin and Anna Ayers in 2008, is a luxury haircare brand that delivers highly efficacious organic, non-toxic luxury hair and wellness products to its clients. At the heart if each product is Rahua oil. Sourced from the Ecuadorian Rainforest, the Rahua seed is harvested by the Amazonian Indigenous tribes using ancient wisdom and ceremonial practices. Rahua oil deeply penetrates the hair leaving it strong, lustrous and in perfect health. All Rahua products are vegan, free of sulfates, parabens, cruelty and gluten. Through the sale of each product Rahua is able to continue its work to protect the Amazon Rainforest and strengthen the Indigenous tribes, making Rahua a truly sustainable brand.