All Eyes On Me (Eye Product Prestige)

Benefit Cosmetics

Roller Lash Super-curling & Lifting Mascara

2016 Finalist

Instant curve-setting formula holds for 12 hours and contains pro-vitamin B5 and serine to condition lashes. 87% of users said it gives a long-lasting curl.

Benefit boutiques, Sephora, Ulta and select Macy's.

It’s a roller for lashes! The eye-opening Hook ‘n Roll™ brush grabs, separates, lifts and curls, while the instant curve-setting formula holds for 12 hours.