Hair Coloring Product

Color Wow

Root Cover Up

Federici Brands, LLC
2014 Winner

First powder-formula root touch-up (in 6 shades) to seamlessly cover gray and dark regrowth without peroxide. Looks natural; lasts until next shampoo.

Portable compact with mirror and dual-tipped brush allows for easy, no-mess, quick-fix custom application to cover roots or extend highlights.

Ulta stores nationwide, as well as online at Ulta.com

First powder-formula root touch-up (in 6 shades) to seamlessly cover gray and dark regrowth without peroxide. Looks natural; lasts until next shampoo.