Aveda

Concentrated formula uses 25% less water than traditional shampoos, and has conditioning technology that targets dry micro-sites for precise hydration.

Bottle made from 59% post-consumer recycled materials up to 41% bioplastic, with 60% recycled polypropylene cap.

Available in Aveda salons, spas and stores and online at aveda.com.

Aveda’s cult-favorite shampoo is vegan, silicone-free, 94% naturally derived, and back after 10 years – providing hydration for all hair textures. Re-launched in 2019.