Best Beauty App

Sephora

Sephora Virtual Artist

2018 Finalist

Launched additional, augmented reality-based features for its award-winning app, Sephora Virtual Artist, to continue driving mobile engagement. The latest features within Virtual Artist include "Color Match for Virtual Try On" and "Swatch Me"—new iterations of the coveted try-on feature. This enables a more seamless product transaction for the client.

This app is available for iOS and Android.

Learn how to do makeup trends at home with expert advice, virtual product try-ons, beauty tips, and early access to products and app-only offers.