Face Product Mass


Smart Shade™ Skintone Matching Makeup

2015 Finalist

Almay ToneMimic technology uses synthetic melanin pigments to blend and adjust to your skin tone’s pigments for seamless, natural looking coverage.

It contains skin tone matching beads that are activated once applied. Three shades provide buildable, lightweight coverage for a range of skin tones.

Drug and mass retailers nationwide and Almay.com

It takes the guesswork out of shade selection. Almay’s one-of-a-kind shade sensing beads work to intuitively match your complexion upon application.