Hair Coloring Product

L'Oréal Paris

Superior Preference Mousse Absolue

2015 Winner

Mousse Absolue’s dual-chamber canister allows for a no-mix, reusable system. Users can store hair color for root touch-ups or multiple applications.

The dual-chamber canister is the most sophisticated packaging ever from L’Oréal Paris. With just one push, dye and developer are mixed and dispensed.

Mass, food and drug retailers.

Ten years in the making, Mousse Absolue is the first-ever automatic, reusable hair color. The rich mousse hair color is available in 16 shades.