All Eyes On Me (Eye Product Mass)

Maybelline New York

The Falsies Push Up Drama Mascara

L'Oréal USA
2016 Finalist

The hard-working wand scoops and lifts lashes into a 45-degree angle, while the rich formula creates a dramatic charge for instant volume.

Maybelline New York’s first ever push-up cup brush delivers major sexiness thanks to its unique cup-shaped bristles.


The Falsies Push Up Drama Mascara delivers dramatically long, thick and lifted lashes with a daring push-up effect.