Iconic Beauty Award - Prestige


The original beautyblender

2018 Finalist

The unique tear-sharped, latex-free, aqua-activated material delivers fast, flawless application of liquid, cream and powder makeup.

Reusable makeup sponge-applicator.

Sold in over 46 countries. Retailers domestically include Sephora, Nordstrom, Neiman Marcus, Macy’s, Bluemercury, Bloomingdale’s, and Space.NK.

World’s first reusable, edgeless, aqua-activated makeup sponge-applicator.