Most Buzzed About Beauty Collaboration Award

Too Faced Cosmetics

Too Faced x Kat Von D Better Together Collection

2017 Finalist

The collaboration has been one of the most talked about at both the retail and consumer level. The brand founders were chosen to speak at the annual Sephora store director’s conference to a packed room of thousands. The brands were given windows in Sephora doors at launch. Pre-launch press of the product received more than 535 million impressions.

In the United States this collaboration was a Sephora exclusive.

Products include Kat Von D Beauty and Too Faced bestsellers/new items with the message: Better Together—no one has to fail in order for you to succeed.